There are indeed several practices that will contribute to a successful website in China. Read this article to learn how to market your website to Chinese consumers.
QR codes are amazingly popular in China. You see them everywhere from TV ads, billboards, and flyers to each website. Popular social platforms like WeChat have contributed greatly to the increase of QR code popularity to the purpose that, nowadays, the Chinese use them for basically everything. A typical Chinese user utilizes QR codes to scan URLs, transfer money, make payments and tons more.
People in China love QR codes, which have now become a critical marketing tool. the likelihood is that your existing website doesn't have already got QR codes embedded, therefore, they need to be added to please your Chinese customers.
Website Page Speed
Page load speed is as important in China as in any other part of the planet. We've already mentioned how important it's to possess your website hosted in China to enhance its performance.
In addition, you want to also confirm to get rid of from the Chinese version of your website any plugins or elements that aren't necessary. For example, Google fonts and tags, Amazon S3, CDN and the other resources that are blocked in China. If you don’t take this action, your pages will never load fast enough to supply your audience with a shocking UX.
To increase load speed, you want to think about using a CDN service that's not blocked in China.
Mobile is the primary way the Chinese access the web to learn about information. To possess an internet site optimized for mobile usage is so important as there are a lot of Chinese websites that don't even care about the desktop version. Therefore, once you localize your website in China, confirm that every and each element of your site is optimized for mobile users.
Pay Attention to Language Differences
We already mentioned how important it is to possess an accurate translation that's not simply correct, but that resonates with local culture.
Another important difference has got to do with the typography. While English relies on 24 letters, Chinese has over 20,000 characters. Therefore, you can't use different fonts as easily as other languages, otherwise, your pages could load too slowly.
To get around this issue, many web designers use images for static elements on the pages or web font CDN that perform well with Chinese characters.
Popular social networks like Facebook and Twitter aren't allowed in China. For that reason, your social marketing strategy must take a special direction. The foremost popular social network in China is WeChat and you ought to include it within the Chinese version of your website.
WeChat offers you unparalleled options to plug your products and services in China. you want to consider opening a WeChat Official Account and developing a WeChat app or WeChat mini program.
Optimize Your Website for Baidu
As you'll well know, Google isn't available in China. As a result, your SEO strategy must specialise in making your website likeable to Baidu. The SEO techniques that you simply use to spice up your website on Baidu aren't equivalent to what you use for Google. You'll like to ask our guide on how to implement SEO in China for a few valuable insights.
Moreover, there are several Chinese search engines that will bring traffic to your website and you will want to give it a try as well.