The QuestMobile 2022 "Her Economy" Insights Report showed that the online consumption of female users continues to rise with the increase of commercial value of economic activities. Along with the increase of content creation, the female users of video tools increased by 24%. The improvement of women's spending power continues to contribute to “her economy”.
1. The increase of female active online users contribute to her economy
With the rapid development of the mobile Internet, the number of female users has increased year by year. The number of active users has reached 582 million, and the proportion of the entire network has increased to 49.3%. According to QuestMobile data, in January 2022, the average monthly usage time of female users exceeded 170 hours, and the number of APP usage reached 25.6, an increase of 3.1% and 2.6% respectively.
2. The popularity of Internet applications has narrowed the geographical differences of female users
The development of the digital economy, the penetration rate of female users in consumerism, life and entertainment sectors has further increased. Female users show a clear preference for entertainment applications, especially in short video, the monthly average usage time has reached 56 hours, and it is still growing.
3. The trend for Her Economy
The rise of gender equality means that every woman has the power, the means and the information to take charge of her life and make her own decisions in life. The contents from KOL has become an important source for female users to acquire knowledge and information. The popularity of image and video processing tools has greatly improved the efficiency of content creation. Female users have reached 100 million users of image and video tools. Among them, the video tools have the most significant growth.