Driving B2B Lead Generation in China for STENN
STENN
Built an integrated China acquisition funnel connecting search advertising, Chinese content, landing-page optimisation and measurable lead generation.
Results & Impact
1The Challenge
STENN needed to reach Chinese import and export businesses looking for international trade finance solutions. The brand had limited visibility among Chinese decision-makers, and generic international marketing did not translate into enquiries from a market where search behaviour, trust signals and buyer journeys are fundamentally different. The objective was to build local brand visibility while generating measurable, qualified business enquiries that could feed a sales pipeline — not just traffic or awareness.
2Our Approach
Strategy
Mapped Chinese search demand for trade finance, translating product and category language into how Chinese importers and exporters actually search. Prioritised commercial keywords by buyer intent and funnel stage.
Search
Planned and managed Baidu SEM/PPC campaigns with structured account architecture, negative keywords and ongoing bid optimisation. Added Chinese SEO and content support to build non-paid visibility around the same high-intent topics.
Advertising
Ran multi-channel Chinese digital campaigns across Baidu, 360 Search, Toutiao, Weibo and WeChat, using each platform for its role in awareness, consideration and direct response.
Conversion
Optimised landing pages and lead forms for Chinese B2B users — clearer value proposition, localised copy, reduced friction and follow-up triggers that matched how finance enquiries arrive.
Measurement
Established campaign health checks, conversion tracking and lead-quality reviews so spend shifted continuously toward the keywords and channels producing genuine business enquiries.
What We Delivered
Why It Worked
“Chinese B2B search campaigns perform best when keyword targeting, localised landing pages and lead qualification are treated as one conversion system rather than separate activities.”
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