Building a Cross-Border Brand and Exhibition Identity
One Token (契点)
A brand identity and first exhibition concept that give a new cross-border label a coherent public position.
1The Challenge
A new cross-border brand needs an identity and a first public moment that justifies the name. Without a brand system, an exhibition concept and the written narrative to hold them together, the launch reads as a trade activity rather than a brand. Both Chinese and English audiences had to receive the same story.
2Our Approach
Brand Development
Defined the brand proposition, naming rationale and global brand presentation.
Exhibition Concept
Developed the first exhibition concept, including theme, content and presentation.
Bilingual Narrative
Wrote the Chinese and English brand and exhibition story so both audiences read the same positioning.
What We Delivered
Why It Worked
“New cross-border brands need a reason to exist before an audience. Pairing the identity with an exhibition and a bilingual narrative gives the name something to attach to.”
Related Services
Planning your growth in China?
Talk to YIVA Digital about your market, audience and growth objectives.