Managing Multi-Engine Paid Search for an Online Gaming Brand
Leading Online Gaming Brand
Consistent, compliant paid search delivery across three search engines for a high-volume gaming brand.
1The Challenge
Paid search in gaming is high-volume and heavily policed: creative rules, landing-page requirements and account-level limits all change by engine. Managing the same campaign across several search engines by hand creates duplication mistakes, slow creative turnaround and inconsistent tracking. The brand needed to run lottery and bingo keywords across multiple engines at volume, with reliable bulk uploads and reporting, in a category where compliance missteps are costly.
2Our Approach
Account Structure
Built and maintained campaign structures across multiple search engines so the same proposition could be run consistently in each.
Bulk Operations
Managed large-scale keyword and creative uploads using editor tooling, keeping listings synchronised across engines.
Creative Trafficking
Handled ad copy and creative deployment within each engine's policy constraints.
Reporting
Produced regular performance reporting covering spend, volume and category performance.
What We Delivered
Why It Worked
“Where volume is high and rules differ by platform, operations discipline is the differentiator. Bulk tooling with a single source of keyword truth kept cost and compliance in check across engines.”
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