Scaling Paid Search Acquisition for a Leading UK Online Gaming Brand
Leading UK Online Gaming Brand
Scaled a complex multi-platform paid-search acquisition programme while improving campaign efficiency and commercial performance.
1The Challenge
The business operated at large paid-search scale in a highly competitive acquisition category. Growth depended on systematic account management, disciplined campaign expansion and continuous performance optimisation across multiple search platforms — while keeping commercial efficiency goals front and centre.
2Our Approach
Strategy
Managed large-scale paid search programmes against commercial performance goals, structuring accounts for scale and efficiency.
Platforms
Coordinated campaigns across Google, MSN and Yahoo, adapting bidding and measurement to each platform’s audience and mechanics.
Operations
Built systematic PPC management and optimisation processes so growth was repeatable rather than reactive.
Team
Managed agency relationships and junior team members, keeping delivery consistent and quality high as spend scaled.
Optimisation
Optimised acquisition continuously against commercial targets, from keyword and bid management to creative and landing experience.
What We Delivered
Why It Worked
“High-volume acquisition categories are won by process: systematic account management and platform discipline compound into efficiency gains that one-off optimisation cannot match.”
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