Building an Event Website and Authorised Agency Position for a Racing Promoter
Racing & Events Promoter
An event website and documented agency position that let a promoter sell events commercially rather than informally.
1The Challenge
An events promoter selling race days and tournaments needed a credible online presence and a formal position to sell on behalf of the events. Chinese-speaking audiences required their own version of the site and a visible timetable, while the commercial relationship needed documented authority so partners and sponsors could transact with confidence. Without both, the promoter relied on personal networks rather than a scalable commercial proposition.
2Our Approach
Event Website
Designed and built a Chinese event website covering the season, venues and booking journey.
Bilingual Timetables
Produced English and Chinese timetables for the year's major events so audiences could plan attendance.
Authorisation
Prepared letters of appointment and business agency authorisation so the promoter could represent the events commercially.
Event Materials
Produced event branding and collateral, including activity location data and business stationery.
What We Delivered
Why It Worked
“Events need both a destination and a mandate. Pairing the Chinese website with formal authorisation documents converted an informal promoter role into a defensible commercial position.”
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