Taking a Home and Bathroom Brand from Business Plan to Full Stack
Home & Bathroom Brand
An owned brand taken from business plan through catalogue, trade shows and a full-stack commerce build.
1The Challenge
Launching an owned brand across bathroom and home categories requires more than a storefront: a funded business plan, product catalogues and pricing, a trade-show presence to win distribution, and a digital stack to sell online. Doing these in sequence burns time and money; doing them in parallel without a shared plan creates inconsistency between catalogue, price list and storefront. The project needed one operating plan covering brand, channel and technology.
2Our Approach
Business Plan
Produced business plan iterations and an investor deck covering market, channels, margin structure and launch sequence.
Brand & Catalogue
Developed multiple product brands with catalogues, imagery and factory-level pricing tables ready for distribution and online sale.
Trade Show Programme
Built a UK show calendar with media packs and floorplans to win retail and trade buyers in person.
Digital Stack
Delivered the web application and supporting infrastructure for online selling, including affiliate and finance processes.
What We Delivered
Why It Worked
“Catalogue, pricing and storefront drift apart when they are built separately. Holding them inside one operating plan kept the buyer-facing story consistent from trade-show stand to checkout.”
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