"Knowledge Changes Destiny" has always been an unfaded belief hanging over Chinese people’s heads. Therefore, receiving good education is extremely important to Chinese parents as a way for children to maintain and to improve their economic situation... continue reading
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Rewind to 2019, when the science fiction film The Wandering Earth surged to RMB ¥4.6 billion at the box office during the Spring Festival period, accounting for 23.6% of the RMB ¥19.5 billion box office of science fiction films in the Chinese market... continue reading
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Mark Zuckerberg has made the biggest empty promise about the "Metaverse", as Facebook, which renamed Meta, spend USD $10 billion in 2021 trying to develop metaverse software and hardware, and launched the VR social platform Horizon. But, desperately,... continue reading
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Why Second-hand Louis Vuitton bags are winning GenZ 's heart?Second-hand e-commerce platforms, such as Vestiair, which has valued at $1.7 billion, and Xianyu (IdleFish), the largest second-hand trading platform in China, which has reached more than 3... continue reading
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What are the investment opportunities in China after relaxing Covid restriction?With China’s new Covid policy introduced on 7th Dec, 2022, the covid measurements, testing and quarantine policies have been further adjusted and optimized. 3-years of ti... continue reading
Marketing on RED (Xiaohongshu) in 2022, With Chillness and AffinityEveryone's life has been caught up in a similar uncertainty over the past few years, but compared to the previous two years, this year's social mood is slightly different. There is so... continue reading
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When the younger generation began to release their consumption potential and gradually became the main force in the consumer field, their admiration for individuality and pursuit of self led to the emergence of many new trends in society. Their hobbi... continue reading
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Innova Market Insight has currently released its top ten global food and beverage trends for 2023. According to the survey based on consumer behaviours, consumers are more sensitive to commodity prices and paying attention to cost and value for money... continue reading
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The overseas virtual YouTuber VOX made his first live show in China on BiliBili in May, and it was the top platform hit of the night. In 1.7 hours of live broadcast, the total revenue reached RMB 1.11 million, of which the payment rate of the live st... continue reading
Health products and services have become a necessity for young people nowadays. In this Double 11, there are more young people who are focusing on improving sleep, mental anxiety, gastrointestinal issues, teeth, skin, obesity, hair loss, and other he... continue reading
