When writing creative ad copy for the Chinese market, we need to closely consider the audiences, the culture differences, the brand proposition, the product features, creatives and the user journeys. Different products and user journeys caused different ad creatives.
Chinese ad creative writing skills
Pyramid principle: Result -> Problem -> The Solution
That is, the structural sequence of the effect brought by the product - audience group/population problem - solution/how to achieve it. This writing method is commonly used in effect-based advertising.