Chinese Market Insights

2022 China Cross-border E-commerce SaaS Industry Research Report
2022 China Cross-border E-commerce SaaS Industry Research Report
by Luqi
on 2022-07-02

2022 China Cross-border E-commerce SaaS Industry Research Report

Industry synergy promotes the high-level development of cross-border e-commerce, as well as the change in the management concept of sellers' refined operation, which mobilizes the demand for cross-border e-commerce SaaS. In 2021, the scale of China's... continue reading

Taobao accelerates on short video development
Taobao accelerates on short video development
by Luqi
on 2022-07-01

Taobao accelerates on short video development

In early June, a number of media reported that the proportion of short videos on Taobao’s homepage is expected to reach more than 30% by the end of this year, and from the beginning of 2021 to the end of the year, the proportion of short videos has i... continue reading

AI Marketing in Web 3.0
AI Marketing in Web 3.0
by Luqi
on 2022-06-28

AI Marketing in Web 3.0

Recently, Microsoft has stated that the Internet Explorer desktop application will be retired and go out of support on June 15, 2022. While IE is coming to an end, new Internet technologies represented by blockchain and big data are gradually opening... continue reading

AI in UK Businesses
AI in UK Businesses
by Luqi
on 2022-06-22

AI in UK Businesses

Capital Economics has been commissioned by the Department for Digital, Cultural, Media & Sport (DCMS) to model and report on the current and future use of artificial intelligence (AI) by UK businesses. The definition of AI used in this report is... continue reading

How to Build Contents in the B2B Buying Process?
How to Build Contents in the B2B Buying Process?
by Luqi
on 2022-06-21

How to Build Contents in the B2B Buying Process?

B2B marketing is no longer "how to sell", but to think from the perspective of "how will customers buy" and provide the customers with the answers they want through content. FocusVision's research found that 70% of B2B customers prefer to find conten... continue reading

2022 "Women+" Variety Show Content Value Report in China
2022 "Women+" Variety Show Content Value Report in China
by Luqi
on 2022-06-18

2022 "Women+" Variety Show Content Value Report in China

In recent years, female groups have been the backbone of both content consumption and economic consumption of variety shows. Needless to say, the variety show market has accurate insight into the needs of core audiences. In this regard, female variet... continue reading

Application of Tencent's search recommendation algorithm in QQ browser
Application of Tencent's search recommendation algorithm in QQ browser
by Luqi
on 2022-06-17

Application of Tencent's search recommendation algorithm in QQ browser

There are four keyword recommendation scenarios in the QQ browser. The first one is personalized word recommendation which recommends keywords that users are interested in based on their interest preferences. The second one is automated complete word... continue reading

How to Increase Online Traffic During the 618 Shopping Festival?
How to Increase Online Traffic During the 618 Shopping Festival?
by Luqi
on 2022-06-15

How to Increase Online Traffic During the 618 Shopping Festival?

18th June is a key shopping festival driven by top e-commerce companies in China. How can companies increase online traffic during this 618 shopping festival?Pop-up window in Homepage: Enhance the exposure of various activitiesWhen the user enters th... continue reading

The Influencer Economy Development in China of 2021
The Influencer Economy Development in China of 2021
by Luqi
on 2022-06-11

The Influencer Economy Development in China of 2021

The new economy of celebrities is based on the social structure of "celebrity and fans", where celebrities will target specific products and services to their fan groups to meet the personalized needs of their fan groups. As a new type of economic in... continue reading

The Growth of China’s Retail Owned Media in 2022
The Growth of China’s Retail Owned Media in 2022
by Luqi
on 2022-06-10

The Growth of China’s Retail Owned Media in 2022

In 2020, the scale of China's digital economy was 39.2 trillion, and its contribution rate in GDP reached 38.6%. At the same time, the potential of digital consumption has increased year by year. The Compound annual growth rate (CAGR) of China's onli... continue reading

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