According to the research, the Chinese search engine world is dominated by Baidu with a market share of 70%. But for your business page to appear on the search results pages (SERPs) of this popular search engine, you must implement a smart SEO strate... continue reading
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WeChat Moments is a page that works similarly to the Facebook Newsfeed, where users post updates, pictures, and links for their friends to like or comment on. There’s a specific display area for these ads to be shown and it’s actually known as WeChat... continue reading
Sina Weibo is a social media platform based on fostering user relationships to share, disseminate and receive information. Sina Weibo is often called the ‘Chinese Twitter’. According to iResearch's report on 30 March 2011, Sina Weibo had 56.5% of Chi... continue reading
Weibo now boasts 600 million users with 350 monthly active accounts, it would be a disservice to merely label Weibo as the ‘Twitter of China’ (although the name literally means Micro Blog). Rather this is an innovative platform that is tailoring itse... continue reading
There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading
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Baidu Advertising Rules First, you need to study The Advertising Regulation in China. Below you will see a list of the biggest changes that were made as a result of this law. Misleading Content false or misleading content is strictly prohib... continue reading
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China is the most populated country on the planet and boasts more than 640 million internet users. Any marketers are willing to put in the time and effort into launching a successful digital marketing campaign into China, the rewards should be optimi... continue reading
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Do we all know the main reasons why advertisers favour Baidu to promote their products or services to Chinese consumers? One of the significant reason is that Baidu has the biggest search market share across both desktop and mobile in China. Baidu do... continue reading
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SEO (search engine optimization) is one of the best long-term strategies to bring traffic to your website. Improving Baidu keyword research quality can bring your business more traffic. These are the types of keywords for your reference: Ge... continue reading
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Baidu has a Chinese search engine with over 750 million web pages which were established in 2000 and has become one of the world’s largest internet companies. Baidu accounts for well over 70% of Chinese internet search queries with tens of billions o... continue reading
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