Baidu is the biggest search engine in China which covers
nearly 70% of the total Chinese search market share. Its Search and Display networks cover
over 90% of the online population in China. Baidu is part of Chinese users' daily digital life. Any business that wants to promote its products/services to China should consider having Baidu as an essential
China marketing channel.
What's can you do with Baidu advertising (Baidu PPC)?
Just like Google Ads, Baidu Ads enables advertisers to target Chinese users using various ad formats via the Baidu network including:
- Serving ads on Baidu search engine;
- Serving ads on Baidu mobile apps;
- Serving ads on Baidu display network;
- Serving ads on Baidu Tieba (Baidu forum), Baidu wiki, Baidu Zhidao (social Q&A) ;
FAQs:
Q: Why can't we open an account directly with Baidu?
A: Baidu's strategy is to focus on technology and product development. That's why Baidu delegates its advertising client relationship and administration to digital agencies like us. Especially when serving overseas clients, we are on the frontier of supporting the Baidu clients including account opening, campaign launching and achieving your
China marketing goals.
Q: How long does it take to open a Baidu account?
A: In general, it might take 1-2 weeks for Baidu to approve and process the account creation. Certain industries such as financial service might take longer.
Q: What's the minimum deposit requirement for Baidu Ads?
A: The 1st time deposit requirement for overseas advertisers is a minimum of $1,000. There is no time limit for advertisers to spend the fund.
Q: Do we need a website in Chinese?
A: Yes. To provide the best user experience to Chinese users and being successful in the Chinese market, a Chinese website (even a Chinese micro-site) will be essential.
Q: What is the procedure and what documents do we need to provide?
A: New advertisers need to fill the web-based
Baidu application form. To verify your company, please also provide the following additional documents (
details will also be provided via email once you completed the application form):
1) Local business incorporation certificate issued by the local authority (with signature);
3) A full-page screenshot of the website homepage (which you want to promote in China);
4) The latest bank statement (must contain: full Company Name, bank name. The other sensitive information can be blocked out);
Q: What will happen once our Baidu account is created?
A: Once the Baidu account has been created, approved and funded, you will receive login details to access the Baidu Advertising Platform. Then you can start to promote via Baidu. We also offer a Baidu account optimization service if you need help.
Q: Do we have to use your Baidu ad management service?
A: Not necessary. There is no obligation to use our Chinese SEM management service. By default, we will handle your Baidu account creation and account funding for free. But remember we are always here to support your success. Feel free to talk to us at any time to learn about our additional services.
To open a new Baidu Advertising account, please click on the START button, you will then start the application.
